Check out this funny TV spot for Durrie Vision, one of the leading eye care centers in the United States. From sweeping melodrama to operatic emotion, Steele’s Durrie Vision spots capture all the drama associated with choosing whether or not to get LASIK surgery. When Durrie Vision decided to amp up the edge for their television advertising, Santa Monica based Steele Films created two tragi-comic black-and-white mood pieces to convey their message. Directed by John Stewart Muller and produced by Laura Boersma, these striking, comic spots have helped Durrie Vision break through the clutter of other eyecare ads. With lush, chiaroscuro photography by Frederick Schroeder, these commercials help to secure Steele’s place as one of the premiere up-and-coming commercial production companies in the business.
Director: John Stewart Muller
Cinematographer: Frederick Schroeder
Producer: Laura Boersma
Agency: MBB
